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The Supercharged Series was the second collection of 1:55 scale Cars die-cast toys released by Mattel. Released to stores beginning in October 2006, the series lasted one full year before transitioning into the World of Cars Series in October 2007. It introduced more than 20 brand-new cars, in addition to the first retailer partnership and mail-in promotional deal.
The Supercharged cardback motif was inspired by the neon "cruising" scene from Cars, depicting a nighttime Radiator Springs backdrop with bright spotlights shining onto artwork of the featured character. According to Mattel, the series aimed to quite literally put the "spotlight on characters," promoting variety and collectability in the die-cast line.
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