Frank has a minor role in Cars the movie. He guards the tractors at night while they sleep and attempts to get Mater and Lightning McQueen when he finds that they are Tractor Tipping. He almost manages to get Lightning just before the two cars leave the pasture, where Frank cannot go past the wooden fence.
Frank is also seen in Lightning's dream after the night where he was almost caught. Lightning, Chick Hicks, and The King were all in the Piston Cup race in California. All of a sudden, Frank would appear out of nowhere, spinning the King and McQueen out and kill Chick Hicks. At the end of Lightning's dream, Frank appears to be hanging out with the Dinoco racing team.
In the game, he only appears in Tractor Tippin', where he's one of the obstacles you must stay away from. If you get caught in his headlights or bump him, you automatically get caught. If you get caught, a scene will show, where Frank will chase Lightning and Mater out of his field. You also get caught if you stay in a spotlight for too long or if you move close to Frank for too long.
Basically, Frank has the same role that he did in Cars: The Video Game. You tip tractors, and try to stay away from Frank. In this game, you'll also get caught if you go too fast on gravel for a long time. In the end-scene for the last level, Frank finds Mater and Lightning, so he chases them. Soon, they were trapped between a fence and Frank. However, Lightning uses his horn, and Frank actually tips over, making Lightning and Mater laugh.
This was the only time when Frank tipped like a tractor.
Although not making a physical appearance, he does appear as a wooden 2D model in the first Cars level. It appears in a field part of the course when the player, Mater and Sheriff go into the field. The edges of the shredders make ramps for jumping.
- Frank resembles a bull in both appearance and personality (such as an insignia resembling a nosering and a pair of smokestacks resembling horns), but in El Materdor, all bulls are bulldozers.